There’s a crucial need for fresh talent in the rapidly changing field of marketing. With an ever-growing number of marketing technologies, tactics and business responsibilities, today’s practitioners need to be at the top of their game.

This online masters programme aims to equip you with the practical skills and high-level understanding to succeed in this rapidly evolving world, with the ability to leverage marketing as a strategic partner for growth.

Taking a global, holistic approach to marketing, it seeks to provide the insights and tools you need to apply critical marketing skills and strategies in a range of professional contexts, while introducing you to important aspects of digital marketing.

You’ll explore how organisational success is driven by sophisticated marketing expertise, and learn how to work creatively and effectively with different marketing elements such as social-media, web and digital channels.

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Learn, network, grow

  • 98%
    of students
    say the relevance of their programme’s academic work to their career is as good as or better than they expected*
  • 37
    countries represented
    Network with fellow professionals from the 37 different countries represented on our programme.
  • 92%
    of students
    believe their degree will be valuable or very valuable to their careers after graduation*

Why choose the Roehampton Online MSc in Marketing?

  • Acquire a structured and integrated understanding of all the different market elements, from creating an offering and influencing markets, to mastering data and reacting to trends.
  • Take the opportunity to gain a solid and holistic knowledge of current industry themes such as digital marketing, ethical practice, big data and service delivery.
  • Study sought-after skills in areas such as social media, web strategy and data analytics, and understand how to apply them in a wider strategic context.
  • Apply marketing as a strategic vehicle, learning to connect marketing tools and practices with the critical business decisions that drive revenue and sales.
  • Share knowledge and collaborate with a diverse group of students from different countries and backgrounds.
  • Study contemporary examples of marketing best practices at a global level, gaining a local and global view of your industry.

Quality and standards

All Roehampton degrees are recognised by the UK government, and the University complies with the academic standards monitored by the government’s Quality Assurance Agency for Higher Education (QAA).

These standards are the same for all programmes – undergraduate, postgraduate and research-based – whether delivered online or on campus. This means you’ll receive the same standard of education as Roehampton students studying on campus and have the opportunity to graduate in London.

  • QAA Logo

*Results calculated by the University of Roehampton, London Online based on the responses of 676 current students who responded to the annual student-satisfaction survey in 2014. At the time the research was fielded, this was a response rate of 33%.