There’s a crucial need for fresh talent in the rapidly changing field of marketing. With an ever-growing number of marketing technologies, tactics and business responsibilities, today’s practitioners need to be at the top of their game.
This online masters programme aims to equip you with the practical skills and high-level understanding to succeed in this rapidly evolving world, with the ability to leverage marketing as a strategic partner for growth.
Taking a global, holistic approach to marketing, it seeks to provide the insights and tools you need to apply critical marketing skills and strategies in a range of professional contexts, while introducing you to important aspects of digital marketing.
You’ll explore how organisational success is driven by sophisticated marketing expertise, and learn how to work creatively and effectively with different marketing elements such as social-media, web and digital channels.